Gay is a pioneer of brand journalism, blending her experience as a senior journalist, communications professional and digital marketer to create compelling content strategies for some of the world’s leading brands.
She is the founder of Formative Content, a global content marketing agency that works with clients such as the World Economic Forum, Microsoft, Coca-Cola, Standard Chartered, Mitsubishi Heavy Industries and Tata Consultancy Services, creating powerful B2B content ranging from social media and blog content to thought leadership and white papers.
Starting in newspapers, Gay built a career at the BBC and ITN in TV news journalism, culminating in her position as Managing Editor at Channel 4 News and Channel 5 News. Following a move to Sydney, she worked as a management consultant at both ABC News and SBS in Australia before founding Formative Content.
Gay is a frequent public speaker on topics relating to content, digital marketing and media.