Powerful B2B Content
Imagine the people you most want to reach engaging with your content and turning to your company as a source of expert, informed analysis on the issues that keep them awake at night. That is the power of great B2B content.
In a world where social media amplifies everything, trust is the most important commodity for any business. Trust needs to be earned and constantly reinforced. Once lost, it is incredibly hard to restore.
According to the 2019 Edelman Trust Barometer, people are more willing to trust businesses than they are to trust governments or the media. Almost three-quarters look to company CEOs to take leadership on important issues.
This book is about how companies can build trust and influence by telling compelling stories that resonate with their target audiences. It’s not about selling. It’s about building the relationships on which business success is built.
Powerful B2B Content will help you to uncover the great stories within your organization and show you how to tell them in today’s multi-format, multi-platform world. Practical strategies illustrated by illuminating case studies will guide you to create world-class brand journalism.
Endorsements
“Rich in examples, frameworks and models, Gay Flashman provides a very hands-on analysis exploring the careful balance between creating compelling digital content that actively engages audiences throughout the customer journey and brand positioning that is authentic. A top read for brand experts and business leaders alike.”
“Storytelling helps B2B brands to cut through the noise and helps in winning hearts and minds of the buyers. Gay Flashman shares her insights on how purpose driven storytelling can help marketers engage with its audience and create a lasting relationship.“
“A comprehensive examination of how B2B brands can build trusted relationships in today’s volatile information environment.“
“This book is nothing short of a comprehensive review of how B2B brands can build the most important aspect of sales and marketing today: trust.”
“This book is nothing short of a comprehensive review of how B2B brands can build the most important aspect of sales and marketing today: trust.”
Amazon Reviews
Where to buy the book
